Whalesync is one of the few sync tools that puts real numbers on its pricing page, which already makes it easier to evaluate than Unito. The catch is that the number on the front of the page, $40 per month, is not the number you will pay if you came here to connect Notion to HubSpot.
This page lists every published plan and record tier, monthly and annual, explains how Whalesync counts records, and works out what the Notion to HubSpot case actually bills at. All figures were read directly from Whalesync's pricing page on August 27, 2026.
| Products | Whalesync Starter | Whalesync Plus | NoteLinker |
|---|---|---|---|
| Entry Price | $40/mo | $80/mo ($64 yearly) | $19/mo flat |
| HubSpot Connector | Not on this plan | Yes, entry point for HubSpot | Yes, it is the whole product |
| Priced By | Records in sync | Records in sync | Flat per account |
| Smallest Tier | 500 to 1,000 records | 5,000 records | No tiers |
| Free Trial | 7 days | 7 days | 14 days, no card |
| Best For | Notion, Airtable, Webflow builds | Mirroring large databases to a CRM | Notion notes on HubSpot records |
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How Much Does Whalesync Cost?
Three plans, two of which price by how many records you keep in sync.
Starter, $40 per month
One fixed price, no record-tier selector. Ten users, email support. Connectors are Airtable, Google Sheets, Memberstack, Notion, Postgres, Stripe, Supabase, Webflow, Wix CMS, and WordPress.
Plus, from $80 per month
Everything in Starter, plus the Attio, HubSpot, and Pipedrive connectors. Unlimited users, email and chat support. Priced across four record tiers from 5,000 to 50,000.
Pro, from $200 per month
All connectors, including Salesforce and Affinity. Priority support, a security assessment available under NDA, and a custom agreement. Priced across five record tiers from 2,000 to 50,000.
Every plan includes a 7-day free trial, unlimited active syncs, unlimited field mappings, unlimited record updates, live rather than polled updates, filters, historical sync, and bulk update handling. SOC 2, GDPR, SSO via OAuth, role-based access control, and versioning are on all three tiers as well, which is unusual: most tools in this category hold SSO back for an enterprise plan.
Whalesync Plus Pricing by Record Tier
Plus is the tier that matters for anyone syncing a CRM, because it is where HubSpot lives. Annual billing is a flat 20 percent discount on every row.
| Records in sync | Billed monthly | Billed yearly | Annual total |
|---|---|---|---|
| 5,000 | $80/mo | $64/mo | $768 |
| 10,000 | $120/mo | $96/mo | $1,152 |
| 20,000 | $160/mo | $128/mo | $1,536 |
| 50,000 | $200/mo | $160/mo | $1,920 |
The shape of that table is worth reading before the numbers. Going from 5,000 to 50,000 records is a ten-times increase in volume for a two-and-a-half-times increase in price. Whalesync's per-record cost falls from about 1.6 cents per record per month at the entry tier to about 0.4 cents at the top one.
That is generous at the top and expensive at the bottom, and most Notion to HubSpot teams are at the bottom. There is no tier below 5,000 records on Plus, so a team syncing 400 contacts pays the 5,000-record price.
Whalesync Pro Pricing by Record Tier
Pro adds the remaining connectors, most notably Salesforce and Affinity.
| Records in sync | Billed monthly | Billed yearly | Annual total |
|---|---|---|---|
| 2,000 | $200/mo | $160/mo | $1,920 |
| 5,000 | $400/mo | $320/mo | $3,840 |
| 10,000 | $800/mo | $640/mo | $7,680 |
| 20,000 | $1,200/mo | $960/mo | $11,520 |
| 50,000 | $1,600/mo | $1,280/mo | $15,360 |
Put the two tables side by side and the pricing logic becomes obvious.
Pro is not a scale tier. It is a connector tier, and the connector you are paying for is Salesforce.
At 5,000 records, Pro is exactly five times the price of Plus. The records are identical, the sync engine is identical, and the difference on the feature table is Affinity, Salesforce, priority support, a security assessment, and a custom agreement. If your CRM is HubSpot, Pro is money spent on a connector you will not enable. If your CRM is Salesforce, there is no self-serve route below $200 per month.
What Counts as a Record in Sync
This is the variable that decides your tier, and Whalesync's definition is more favourable than most of its competitors'.
When a record syncs for the first time it becomes a record in sync. For example, if you sync 10 rows from Airtable to Webflow, you will have 10 records in sync. We do not "double-count" records across the two different apps.
Two consequences follow, and both are in your favour.
- 1
A row is one record, not two
Sync a 1,000-row Notion database to HubSpot deals and you have 1,000 records in sync. The HubSpot side is not counted again. This is the single biggest difference from Unito, where the same database counts as 2,000 items because both sides of a flow count.
- 2
Updates are free and unlimited
Whalesync prices the record, not the operation. A deal that changes stage forty times in a quarter is still one record. Tools that bill per task or per operation, Zapier and Make among them, price exactly the opposite way, which is why a chatty pipeline gets expensive on those and does not here.
- 3
Count every table you connect, though
A sync is a connection between two apps and can carry as many tables and fields as you want, and active syncs are unlimited on every plan. The record count is what accumulates. Three 1,000-row databases plus a contacts table is 4,000 records, not 1,000.
The Starter Record Limit Contradicts Itself
One thing to check before you rely on the Starter tier. Whalesync's pricing page states its record limit twice, and the two figures disagree.
What the Starter plan card says
- 1,000 records in sync
- Stated directly under the $40 price
- The figure Whalesync's own comparison pages repeat
What the comparison table says
- Max records in sync: up to 500
- Stated in the Compare our plans table
- Same page, further down
Both were live on whalesync.com/pricing on August 27, 2026. There is no footnote reconciling them, and 500 versus 1,000 is a factor of two on the only number the plan is sold on.
It may not matter to you: Starter has no HubSpot connector, so a CRM sync skips it regardless. But if you are pricing a Notion to Webflow or Airtable to Supabase build near that boundary, confirm the real ceiling inside the app during the trial rather than budgeting off either published number.
What Third-Party Sites Say Whalesync Costs
Whalesync publishes real figures, so the software directories have no excuse. They disagree anyway.
None of those four match the published $40. One aggregator lists plans called Starter, Operator, and Professional at $99, $249, and $599; Whalesync's plans are called Starter, Plus, and Pro. Another lists Solo at $39 and Startup at $149, names that appear nowhere on the pricing page, although "solo" and "startup" do survive as internal identifiers in the page's own markup, which suggests those listings were transcribed from a lineup Whalesync has since renamed.
The $5 figure has a real origin: Whalesync announced a Personal plan at $5 per month on July 1, 2025, covering Airtable, Notion, and Supabase with a two-week trial. It is not on the current pricing page. Whether it was retired or is simply unlisted, it is not something you can plan around today.
Whalesync Pricing for a Notion to HubSpot Sync
Now the specific case. Here is the arithmetic for the pairing most people arrive on this page looking for.
Work through these four in order
- HubSpot is a Plus connector, so Starter is out and your floor is $80 per month, or $64 per month billed yearly.
- Count the Notion rows you will actually sync after filters. Records are not double-counted, so the HubSpot side adds nothing to the total.
- If that total is under 5,000, you still pay the 5,000-record price. There is no smaller Plus tier.
- Only cross into Pro if you need Salesforce, Affinity, priority support, or a signed custom agreement. Volume alone never justifies it.
For a typical small B2B team, a few hundred accounts and a deal database, the honest answer is $768 in the first year on annual billing, for a sync that is using well under a tenth of the record allowance it is paying for. That is not Whalesync being expensive for what it does. It is a volume-priced product being bought by someone who does not have volume.
If your database is small, you are paying for 5,000 records to sync 400
NoteLinker puts your Notion rows on HubSpot contact and deal records for a flat $19 per month, with no record tiers and no field mapping.
What Per-Record Pricing Cannot Price
Whalesync's model is coherent for what it does. It mirrors databases, so it charges per row mirrored, and it does not punish you for updating those rows. For keeping a Notion table and a HubSpot object structurally identical, that is the right shape of bill.
The limit is what a record is. A Notion database row has properties, the stage and the owner and the close date, and it has a page body, the discovery write-up with its headings, its requirements list, and its bolded objection. Whalesync mirrors properties between fields. The page body is not a field, has nothing on the HubSpot side to map onto, and stays in Notion.
Record-based pricing assumes the value is in the row. For sales notes the value is in the page, and pages do not have a record count.
That is the gap NoteLinker fills, and it is why the pricing looks nothing alike. It renders Notion rows and their content directly on HubSpot contact and deal records with formatting intact, matches on the email or deal name you already have so there is no field mapping to configure, and charges a flat $19 per month no matter how many rows, notes, or records exist. There is no tier to size because volume is not what you are buying.
The two are not mutually exclusive. Teams that genuinely need structural mirroring run Whalesync for the fields and NoteLinker for the note content.
Is Whalesync Worth the Price?
$80 per month at 5,000 records, no double-counting, unlimited updates, and live rather than polled sync. Strong value once you are actually above a few thousand records.
Publishes no prices at all and reveals them in a 14-day trial. HubSpot is a standard self-serve connector there, but items count on both sides of every flow, so volume costs roughly double what the same data costs here.
Flat $19 per month, no record tiers, no field mapping, formatting preserved on the record. Two-minute OAuth setup and a 14-day trial with no credit card.
Credit where it is due: Whalesync publishes real numbers, prices the record rather than the operation, refuses to double-count, and puts SSO and SOC 2 on its cheapest plan. In a category where the norm is a demo request, that is a genuinely better buying experience.
The two things to watch are both structural rather than unfair. The HubSpot connector sits one tier above the advertised price, and the entry tier on that plan starts at 5,000 records, which is far more than most Notion to HubSpot teams will ever sync. Know both before you compare $40 against anything.
For the head-to-head, see NoteLinker vs Whalesync and Whalesync vs Unito. For the other half of this pricing question, Unito pricing covers the tool that publishes nothing at all.
Skip the record tiers entirely
NoteLinker connects Notion and HubSpot in two minutes, puts your formatted notes on the records your team already opens, and costs a flat $19 per month.
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