Unito Pricing: What It Actually Costs in 2026

If you are trying to budget for Unito, you have already hit the problem: there is no price on the pricing page. There is no price on the Notion integration page, the HubSpot integration page, or the connectors page either. Unito states plainly that "exact plan pricing is shown in the app during your free trial," and that enterprise pricing is quoted directly by its team.

That is a legitimate way to sell a volume-priced product, and it is also the reason every third-party listing you find contradicts the last one. This page pulls together what Unito does publish, what its own help documentation confirms, and what the directories claim, so you can estimate your cost before you spend two weeks in a trial finding out.

Does Unito Publish Its Prices?

No. Unito's pricing page presents a formula rather than a price list:

Tools + Items in Sync + Features = Your Price

Underneath that it splits the product into self-serve plans, named Basic and Pro, and Enterprise plans with custom quotes. It attaches feature descriptions to each, but no dollar figures to any of them. Unito's help center repeats the same position: "the cost of each Unito plan is determined by the number of items you wish to sync and the specific features you need," followed by an instruction to start a flow or book a demo.

So the honest answer to "how much is Unito" is that nobody outside Unito knows your number until you configure a flow. What you can do is understand the three variables well enough to predict roughly where you will land.

Unito's Plans: Basic, Pro, and Enterprise

Unito's own pricing page names two self-serve plans and one custom tier.

• Basic

  Standard cloud connectors, updates every 5 to 15 minutes, chat and email support. Directory listings that report plan contents describe it as up to 10 active flows, 2 connected tools, and 6 mapped fields per flow.

• Pro

  Same standard connectors, plus unlimited native and custom fields, sub-items, and checklists. Directory listings describe unlimited active flows and a faster update cycle than Basic.

• Enterprise

  Premium and on-premise connectors, advanced and live syncing including historical data, a dedicated integration consultant, enterprise procurement, SOC 2 Type 2 certified integrations with SSO, and access to Unito's developer platform for building your own connectors.

Note what is missing and what has moved. Several directories still list a fourth tier called Business at $769 per month with real-time updates and workspace permissions. Unito's current pricing page describes only Basic, Pro, and Enterprise. Treat any quote that leans on a Business plan as potentially describing a lineup Unito no longer sells.

What Third-Party Sites Say Unito Costs, and Why They Disagree

Because Unito publishes nothing, the software directories have filled the vacuum with numbers they cannot all be right about. Here is the actual spread for what each one calls the entry plan:

The Pro tier fares no better: the same sources put it at $198 or $299 per month. One pricing aggregator that stamps its own last-verified date, August 16, 2026, gives up entirely and lists all three Unito plans as "contact sales" with custom pricing, which is at least an accurate description of reality.

There is one useful cross-check buried in the mess. The Capterra and GetApp listings, which agree on $65 and $299, also describe Basic as including 50 mirrors and Pro as including 300 mirrors. Unito's own help documentation on its Trello Mirror product independently states Basic at 50 mirrors and Pro at 100 to 300 mirrors. Those numbers matching is weak evidence that this particular listing was transcribed from a genuine Unito plan sheet rather than invented, which is more than can be said for the $24 figure.

How Unito Counts Items in Sync

This is the variable that decides your bill, and it is the one people get wrong.

An item in sync is a single work object that Unito keeps aligned across tools: a task, subtask, spreadsheet row, checklist item, issue, ticket, or Notion database row. The rule that matters is that both sides count. Unito's own worked example:

10 tasks + 50 subtasks in Asana = 60 items. Synced to Jira, 60 items x 2 = 120 items in sync.

So the mental arithmetic is: count the objects on one side, add every nested object, then double it.

1. 1

   Count the rows, not the databases

   A single Notion database with 800 rows is 800 items, not one. Filters in your flow reduce this: rows excluded by a rule are not items in sync.

2. 2

   Add nested objects

   Subtasks, checklist items, and sub-items each count as their own item. A tidy 100-task project with an average of four subtasks apiece is 500 items before the sync even starts.

3. 3

   Double it

   Every item that exists on both sides of a flow is counted on both sides. This is the step almost everyone skips when estimating.

4. 4

   Add every additional destination

   A third tool in the picture is not a rounding error. Each pairing carries its own count.

If you exceed your allowance, nothing breaks. Unito notifies you in the app and by email, your workflows keep running, and if you remain over the limit you are "automatically upgraded to the closest appropriate plan" at the next payment cycle. That is friendlier than a hard stop, and it is also an upgrade you did not authorize in the moment, so treat your item count as a budget rather than a soft target.

What Actually Drives Your Unito Price

Three inputs, in rough order of how much they move the number.

• Items in sync

  The dominant term, for the doubling reason above. This is where a flow pointed at a large database gets expensive fast.

• Tools

  Which connectors you enable, and whether you need one hub tool syncing to many others or arbitrary tool-to-tool combinations. The self-serve plans are described around two connected tools; broader combinations sit higher up the range.

• Features

  Field depth, sub-items and checklists, update frequency, and support level. Moving from basic field mapping to unlimited custom fields is the Basic to Pro jump.

Which Connectors Are Gated Behind Enterprise

This is the most useful under-reported fact about Unito's pricing, and it is worth checking before you plan anything.

Unito names exactly eight premium integrations, and states that they "are only available with Enterprise plans, since they're designed for large teams that need to sync thousands of work items":

The practical consequence for a CRM sync: if your CRM is HubSpot, you can buy Unito with a credit card. If it is Salesforce, you cannot. Unito does invite Basic and Pro customers to contact them about accessing premium integrations, but the default path for Salesforce is an Enterprise conversation.

This is the opposite of how the competing tool behaves. On Whalesync, Notion is on the $40 Starter plan but HubSpot sits behind the custom-priced Plus tier, so a Notion to HubSpot sync there starts with a demo request. On Unito the same pairing is self-serve. If getting to a working sync without a sales call is your priority, that difference matters more than the headline price does.

Unito Pricing for a Notion and HubSpot Sync Specifically

Put the pieces together for the case most people arrive here with.

Both connectors are standard, so you are on a self-serve plan. Two connected tools fits what the self-serve tiers are described around. Your cost then comes down to how many Notion rows and HubSpot records you are keeping aligned, doubled, plus whether you need unlimited custom fields, which is what pushes you from Basic to Pro.

That last one is the check that saves people the most money, and it is the one nobody runs first.

The Thing Unito's Pricing Model Cannot Price

Unito charges per item because it syncs items. A deal, a ticket, a row, a task: discrete objects with properties, matched one to one and kept aligned. Priced by the object, which is a coherent model for that job.

A Notion database row is two things, though. It has properties, the stage and the close date and the owner, and it has a page body, the discovery write-up with its headers, its bullet list of requirements, and its bolded objection. Unito prices and syncs the first half. The second half, the part that actually explains why the deal is where it is, is not an item, has no property to map to, and never leaves Notion.

Per-item pricing works when the thing you need is an item. Sales notes are not items, which is why counting them never produces a sensible bill.

That is the gap NoteLinker fills, and it is why its pricing looks nothing like Unito's. It renders Notion rows directly on HubSpot contact and deal records with the formatting intact, matches on the email or deal name you already have so there is no field mapping at all, and charges a flat $19 per month regardless of how many notes, rows, or records you have. There is no item count to model, because volume is not what you are buying.

Plenty of teams run both: Unito for pipeline fields moving between tools, NoteLinker for the note content landing where the rep will actually read it.

Is Unito Worth the Price You Cannot See?

Unito is a capable product and its pricing model is defensible for what it does. The friction is that you cannot compare it to anything until you have spent time in a trial, and the numbers circulating in its place range across a factor of four. If your use case is genuinely multi-tool work coordination, that trial is worth the two weeks. If your use case is getting Notion content in front of a rep inside HubSpot, you are about to pay volume pricing for a job that has no volume in it.

For the head-to-head against each tool, see NoteLinker vs Unito and Whalesync vs Unito. If you are still weighing general automation platforms, the best Zapier alternatives for Notion and HubSpot covers Make.com, n8n, and the rest of the field.

How much does Unito cost?

Does Unito have a free plan?

How does Unito count items in sync?

Why doesn't Unito publish its pricing?

Is Salesforce or HubSpot available on Unito's self-serve plans?

What happens if I go over my items in sync limit?